Sandra Ice Cream Tasting Campaign in Basra Fair

Sandra Ice Cream Tasting Campaign in Basra Fair – Iraq

This activation brought Sandra Ice Cream closer to consumers by delivering a memorable and refreshing tasting experience during the Basra International Fair. The campaign successfully positioned Sandra as a premium and enjoyable ice cream brand through direct consumer interaction and creative on-ground engagement.

Campaign Objectives

Introduce Sandra Ice Cream to a wide audience at the Basra Fair.
Create a direct emotional connection through live tasting and experience.
Strengthen brand visibility within the frozen dessert segment.
Drive trial and encourage repeat purchase after tasting.

Execution Strategy

Organized an on-ground tasting activation booth inside the Basra International Fair.
Deployed a trained promoter team to engage visitors and explain product variety.
Offered thousands of tasting samples across multiple ice cream flavors.
Designed a branded booth that reflected Sandra’s fresh and modern identity.
Collected real-time consumer feedback to analyze preference and satisfaction.

Results

Reached thousands of visitors attending the Basra Fair.
Significantly boosted brand awareness and consumer preference.
Created a strong connection between the brand and families visiting the event.
Marked one of Sandra’s most successful on-ground brand activations in Iraq.

Why MAIN Agency

With extensive experience in FMCG and food activations, MAIN Agency helps brands like Sandra Ice Cream bring their products to life through creative and measurable tasting experiences.

We believe that

Direct Experience = Trust = Sales

This campaign brought real results. The team delivered exactly what we needed for Ramadan engaging content, clear communication, and a solid return on investment.

Sarah Al Mansouri

CEO, and Co-owner

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