Client: Mentos Gum

Service: Social Media Content Planning, Creative Design, Video Production, and Marketing Content Creation

Industry: FMCG – Gum & Confectionery

Objective

To build a comprehensive social media content plan for Mentos in the Iraqi market — reflecting the brand’s global, youthful identity and boosting visibility through engaging, creative, and high-quality content.

The main goal was to establish a strong digital marketing strategy that increases audience engagement and strengthens brand awareness among the young demographic (18–35 years old).

Strategy

MAIN Agency analyzed consumer behavior in Iraq to develop content that resonates with the local audience while maintaining Mentos’ international tone of freshness and fun.

Our digital marketing strategy included:

• A monthly content plan with various formats (posts, reels, and short videos).
• Modern, brand-aligned designs that elevate Mentos’ global image.
• Eye-catching video production showcasing the freshness and vibrant feel of the brand.
• Captivating captions and storytelling designed for maximum social engagement.

This approach led to higher visibility across Instagram and Facebook and positioned Mentos as a youthful and refreshing brand within Iraq’s FMCG market.

Results

Through creative design and a consistent content strategy, the campaign achieved:

• Over 45% increase in engagement rate within the first month.
• Stronger brand awareness and digital identity in Iraq.
• A modern, refreshing online image consistent with Mentos’ global personality.

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