Darina Powder Juice Tasting Campaign in Iraq

This activation boosted brand awareness and sales, allowing consumers to enjoy the refreshing taste and high quality of Darina Powder Juice across three major Iraqi cities. The campaign generated outstanding engagement and direct sales results, highlighting Darina’s strong position in the beverage market.

Campaign Objectives

Increase awareness of Darina Powder Juice in Iraq.
Allow consumers to taste the product and experience its refreshing flavor.
Strengthen the brand’s market presence in the beverages category.
Drive direct sales and encourage purchase intention after tasting.

Execution Strategy

Targeted 3 key cities — Erbil, Baghdad, and Basra.
Deployed 12 professional promoters for direct consumer interaction.
Installed branded cooling juice activations, offering cold and refreshing tasting experiences.
Organized on-ground engaging activities to attract families and youth.
Conducted over 20,000 tastings and encouraged immediate purchases on-site.
Delivered real-time monitoring and performance evaluation.

Results

Reached tens of thousands of consumers across 3 provinces.
Sold over 33,000 Darina Powder Juice boxes during the campaign.
Achieved complete stock sell-out, emptying warehouses nationwide.
Delivered a remarkable sales growth and strong brand recognition.

Why MAIN Agency

With our proven expertise in FMCG marketing across Iraq, MAIN Agency continues to help global and regional brands like Darina achieve measurable market success and impactful consumer engagement.

We believe that

Direct Experience = Trust = Sales

This campaign brought real results. The team delivered exactly what we needed for Ramadan engaging content, clear communication, and a solid return on investment.

Sarah Al Mansouri

CEO, and Co-owner

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