Sunich Tasting Campaign Achieves 10,000 Direct Consumer Experiences in Kurdistan

In collaboration with Sunich, MAIN Marketing Agency successfully executed a large-scale product tasting campaignacross key supermarkets in the Kurdistan region.

The activation reached more than 10,000 consumers, offering them a direct product experience — a major achievement in Iraq’s FMCG field marketing sector.

Why Product Sampling Matters

Product sampling remains one of the most powerful tools in FMCG marketing, allowing brands to connect directly with their consumers and create authentic experiences that drive purchasing behavior.

It lets consumers taste before buying, building trust and brand familiarity.
It boosts brand awareness and visibility inside retail environments.
It generates valuable consumer feedback and engagement data for future campaigns.

Campaign Overview

Brand: Sunich
Location: Kurdistan Region, Iraq
Consumers Reached: Over 10,000 tastings
Executed by: MAIN Marketing Agency
Focus: Juice tasting, consumer engagement, and product visibility

MAIN provided a fully managed field activation, including a professional promotion team, supervisors across multiple provinces, and creative studio support for capturing high-quality content throughout the campaign.

Results & Highlights

5,000+ consumers sampled Sunich juices during the campaign.
Strong in-store engagement and positive feedback from customers.
High-quality photography and video coverage for digital use.
Improved brand recall and stronger shelf visibility post-activation.
Smooth execution led by trained promoters and supervisors in each city.

Measuring ROI

The campaign demonstrated measurable success through:

Increased product trial-to-purchase conversion.
Enhanced digital content library and organic social media visibility.
Valuable consumer insights gathered on taste preferences and brand perception.

Conclusion

The Sunich Tasting Campaign executed by MAIN Marketing Agency showcases how on-ground activations can create real impact for FMCG brands in Iraq.

MAIN continues to lead the local market in sampling campaigns, activation management, and creative content production, offering full-service solutions for brands that want to reach Iraqi consumers effectively.

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