MAIN Marketing Agency executed one of the largest national activations for Kiri, celebrating the Back to Schoolseason with an engaging tasting and gifting campaign that reached families and students across 10 Iraqi provinces.
The campaign successfully combined on-ground brand experience, sampling, and educational giveaways, creating a strong emotional connection between Kiri and its young audience.
Campaign Objectives
- Strengthen Kiri’s brand presence during the Back-to-School season.
- Allow families and children to taste the product and experience its quality and freshness.
- Distribute valuable school giveaways that connect the brand to education and care.
- Increase brand loyalty and emotional engagement among parents and kids.
Execution Strategy
- Covered 10 key provinces across Iraq through simultaneous activations.
- Conducted over 10,000 tastings of Kiri cheese products.
- Distributed school supplies, backpacks, and educational gifts, including a laptop giveaway for students.
- Organized an on-ground activation game where participants could win valuable prizes through instant draws.
- Managed by a trained promotion team to ensure brand consistency and audience engagement in every city.
Results
- Reached tens of thousands of families during the campaign period.
- 10,000+ consumers tasted the product and participated in on-site activities.
- Distributed thousands of branded gifts and school items across Iraq.
- Generated strong positive feedback from both parents and children.
- Strengthened Kiri’s emotional connection with Iraqi families during a key seasonal moment.
Why MAIN Agency
With deep expertise in FMCG and family-oriented campaigns, MAIN Agency continues to deliver creative activations that go beyond sampling — turning brand experiences into real emotional memories.
We believe that
Experience Builds Trust — and Trust Builds Brands.
