This activation boosted brand awareness, helping consumers understand the product’s details, price, and unique qualities compared to competitors.

Campaign Objectives

• Increase awareness of Ulker’s Çokokrem in Iraq.
• Introduce consumers to its flavor and quality.
• Highlight its competitive pricing and advantages over competitors.
• Strengthen consumer trust and brand connection.

Execution Strategy

• Targeted 8 key provinces for maximum reach.
• Deployed 20 trained promoters for distribution and brand messaging.
• Distributed over 20,000 free samples.
• Branded sampling booths showcasing Ulker identity.
• Collected consumer feedback and analyzed results in real-time.

Results

• Direct reach to tens of thousands of consumers.
• Significant boost in brand awareness.
• Increased purchase intent after tasting.
• Educated consumers on pricing and unique features of Çokokrem.

Why MAIN Agency

With our expertise in FMCG marketing across Iraq, MAIN Agency has helped global brands like Ulker strengthen their presence and increase sales.

We believe that Direct Experience = Trust = Sales